About Us

Why About Marketing provides online marketing services to businesses and not-for-profit organizations.   We believe that to master today's marketing environment you need to not only make use of new technology, but you should also Think Differently about interactions with your audience.

You have an audience

Relationships are evolving –social media platforms are changing how and where people find their "friends."  No longer limited by their neighborhood or the office, people can connect with others in their city, their state, or the world.   This fundamental shift in relationships impacts how organizations – businesses, associations, and other groups - are viewed by their stakeholders.   You no longer have prospects, customers, or clients, you  have an audience: one who judges your performance and shares that experience with a widespread network of "friends."  Your audience has high expectations.  They want to interact with you and for you to provide them with not only a "product" but with useful information and advice.  

Thinking differently makes a difference to your bottom line

Using the digital media and the latest technologies isn't enough, you need to change the way you view your market.  By Thinking Differently you have an opportunity not only to expand your audience, but gain new relationships and strengthen existing ones, leading to more conversions, better retention, and new levels of success.

An experienced consultant can get you there more quickly and efficiently

The digital media landscape contains mysteries and dangers to rival any jungle.  You need a guide who not only can use the technology, but understands how to recognize and avoid the pitfalls – the quicksand, hidden traps and dead-ends - that can stop you from reaching your goals.     At Why About Marketing we can help you understand and take advantage of the latest digital technology, but more importantly, we have a history of delivering projects on time and on target, making your goals reality.

View our portfolio of recent projects, or contact us for more information.