About

Why About Marketing

Why About Marketing was born from my own experience as an entrepreneur.   When I started to market my first start-up, I realized there were limitless options but very little objective advice to help businesses navigate the path to successful marketing.  Every day at Why About Marketing I help my clients build marketing strategies and tactics that deliver measurable success.

About Me

I work with businesses to maximize their marketing results through assessment, planning, coaching, and direct involvement in marketing projects.  I have experience in traditional marketing, and I use my own experience in  digital media – social networking, blogs and online advertising – to help my clients achieve all-around marketing success.

I am the principal member and founder of Why About Marketing, and a co-owner of a full service, independent Title Insurance Agency in Blue Bell, Pennsylvania.  Prior to becoming a small-business owner, I was a Managing Director at BearingPoint (formerly KPMG Consulting).  Throughout my consulting career, I have provided technology, customer care, and marketing solutions to a variety of clients and industries while with Electronic Data Systems and Booz-Allen & Hamilton.

I am a former Naval Officer who served at sea and in the Naval Intelligence community.  I graduated from Cornell University and hold a Masters Degree in Information Technology from The George Washington University.

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