From the category archives:

Social Media

Don’t be Forgotten – Make Better Use of Online Marketing

June 8, 2010

The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]

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Understand Why Before Diving into Social Media

May 26, 2010
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Too many social media marketers have a problem with “how” They jump into how to use the tools before they answer more important questions.

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Choosing the Best Tool for the Job

May 3, 2010
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In online marketing, especially social networking, the best tool might not be the most automated or “efficient.” Successful online marketing requires building a relationship with your audience. And solid relationships aren’t built overnight or with a rapid-fire tool set.

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3 Reasons Why You Need to be on LinkedIn

April 27, 2010

People will sometimes refer to LinkedIn as your “online resume.” Frankly, it’s a disservice to what is a very powerful tool. The reach, the features, and reputation of LinkedIn can provide you with much, much more.

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You have an Audience

April 22, 2010

Customers, prospects, leads – they no longer exist. At least they shouldn’t when planning for your market. Generational changes, social networks and the ubiquity of the Internet has turned marketing on its head.

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Own Your Blog Content

April 9, 2010

Blogs can help you establish credibility and generate leads for your business. But be careful: who’s getting the credit for all your hard work?

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Social Networking – are You Headed for Failure?

March 19, 2010

What do social networking and sales have in common? You have to believe it will work. Last month I was lucky enough to attend a presentation from Dan Caramanico, co-author of  The Optimal Salesperson. His presentation was full of great sales insights, but one of his points really hit home. Dan pointed out that if [...]

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Credibility Counts in Online Marketing

March 1, 2010

Too often I see individuals struggle with their online marketing efforts. Most of the time, the cause is immediately apparent. In fact is the first impression that’s causing the failure.

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Social Media: Are you one of the Tone Deaf?

February 26, 2010

This was originally posted on davewirsching.com You probably won’t hear me.  You’re probably busy using Social Media like Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have [...]

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LinkedIn Profile Basics

February 18, 2010

I recently pulled together some thoughts on LinkedIn profiles for a friend, and I thought I’d share them here with you:

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