Local Business Online – Location, Location, Location

March 8, 2010

Location, location, location. What’s true for real estate is also true for local business online. While it still pays to have good parking and signage, now it’s now essential that your business and its location show up on the web.

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Credibility Counts in Online Marketing

March 1, 2010

Too often I see individuals struggle with their online marketing efforts. Most of the time, the cause is immediately apparent. In fact is the first impression that’s causing the failure.

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Social Media: Are you one of the Tone Deaf?

February 26, 2010

This was originally posted on davewirsching.com You probably won’t hear me.  You’re probably busy using Social Media like Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have [...]

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LinkedIn Profile Basics

February 18, 2010

I recently pulled together some thoughts on LinkedIn profiles for a friend, and I thought I’d share them here with you:

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60 Second Review – Wired Magazine

January 13, 2010

Why review a magazine for my first 60-second review? Because these reviews are all about highlighting value – and I can’t think of a single publication that time and time again delivers the goods.

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Google Adwords Click to Call to be Available Soon

January 5, 2010

While there seems to be no official announcement on the web, this morning I received an email (click image to read) from Google Adwords on the pending availability of Click to Call Advertising for Mobile Devices.

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Five Steps to Become Visible on the Internet

December 29, 2009

Being invisible on the internet is going to get in the way of your small or medium business’ success.

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Can a Business be Invisible on the Internet and Thrive?

December 7, 2009

It used to be the mark of the seasoned and supremely confident small businessperson to casually remark “I don’t need the internet, I’ve done just fine for (insert number of years in business) without it.” While it might be possible for some businesses to survive without acknowledging the internet, in the coming years it will [...]

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Web content for Internet search

November 19, 2009

Not every web property is designed to draw visitors by appearing in web search engine results. For those that do plan on using search marketing as a means of generating traffic, a top priority is to develop content that “attracts” search engines.

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Kane Partners Social Media Seminar

October 28, 2009

I had the pleasure last night of participating in a social media panel discussion sponsored by Kane Partners. It was a good panel with expertise across the spectrum of social networking:

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