Don’t be in a Rush to Upgrade

October 27, 2009

A client asked if they should upgrade their version. I advised them to move cautiously. For my own web sites, I usually upgrade to the latest version of whatever technology I’m using, but rarely am I an early adopter. Some guidelines on upgrading:

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Your Market is Changing – Think Differently

October 20, 2009

The presentation outlined the seismic changes underway in marketing and advertising, and to a certain extent, sales and customer service. I firmly believe to fully take advantage of any opportunity, you must understand the environment. After I had outlined the changes underway and their potential impact, I urged the group to take a new approach to dealing with their customers, clients and prospects.

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Think Twice Before Signing Up with Superpages

September 2, 2009

I don’t often give public advice about specific vendors, especially search vendors – everyone’s needs are different – someone’s perfect fit might be your nightmare.

Superpages.com is the exception to the rule. At one time I was a very satisfied client. A year ago, I started to caution clients to steer clear.

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Cub Reporter to Editor in Chief in 8 Easy Steps

December 15, 2008

In Managing your e-Publication for Success, I outlined the importance of the Editorial Calendar. Here are eight steps to starting an editorial calendar for your blog or other e-publication:
1. Set your agenda. Your publication should have definition – is it news, advice, opinion, or how to? Your agenda will guide [...]

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Are you Managing Your E-Publication for Success?

December 4, 2008

Submit the first post on your blog, or write your first e-newsletter – whether you like it or not, you’re officially a publisher. Congratulations! By the way, what’s your plan?
Above all, you have to have content. There are great sites on developing content like copyblogger, but content won’t be enough. You have [...]

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The Power of Why

November 19, 2008

The most used phrase in your marketing vocabulary shouldn’t be “how many” or “how much,” it should be a single word, WHY. It’s simple to use – at critical decision points, ask “Why are we doing this?” Each marketing program or campaign needs to be subjected to the “Why” test – from start [...]

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Are You a Marketing Tycoon?

November 17, 2008

If you treat your marketing like an investment, you’ll put yourself on the path to marketing success. Too often businesses see marketing as an expense item, a necessary evil, but evil none the less. That perspective is the path to marketing failure. Your marketing is one of the few items in your [...]

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Social Networking can’t be Measured. Really?

November 13, 2008

I saw a piece in the local business journal where the “expert” started by stating you must accept that Social Networking can’t be measured. Baloney! While it might be true for consumer giants and on-line retail – they might not be able figure out the sources of each sale. Smaller businesses, [...]

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Are you Prepared?

November 5, 2008

It’s always darkest before the dawn, or so the cliché goes.
The despair is palpable – speak to most people, especially small business owners, and their assessments are dire – “slowest I’ve ever seen;” “we have nothing to do,” “it just keeps getting worse.” Week after week bad news piles upon more bad news. [...]

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Coaching or Consulting – It’s the Client’s Call

October 25, 2008

From time to time I witness practitioners in coaching / consulting business enter into heated debates:

Is coaching part of consulting or vice versa?
Is coaching just another way of packaging what’s truly consulting?
Are consultants are just mad because they don’t have coaching skills?

The truth is it doesn’t really matter what “coaches” and “consultants” think – what [...]

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