May 26, 2010
Too many social media marketers have a problem with “how” They jump into how to use the tools before they answer more important questions.
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November 19, 2008
The most used phrase in your marketing vocabulary shouldn’t be “how many” or “how much,” it should be a single word, WHY. It’s simple to use – at critical decision points, ask “Why are we doing this?” Each marketing program or campaign needs to be subjected to the “Why” test – from start to finish. [...]
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